Make AI feel human.
Not the other way around.
We design interfaces for AI-powered products that users actually understand — turning complex machine intelligence into intuitive, trustworthy experiences.
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Featured work
ApprovalBase
AI-powered spend approval workflows that give finance teams intelligent control over company spending.
Synaps DX
Biotech intelligence platform using AI to surface insights from complex research data.
Panelista
AI-assisted customer research platform that helps teams ask better questions and analyze responses.
“Won Agency helped us make our AI product feel approachable. Users went from confused to confident in a single redesign cycle.”
Frequently asked questions
AI products require a focus on explainability and trust. Users need to understand what the system is doing, how confident it is, and when to override it. We design for transparency — showing model confidence, explaining recommendations, and building progressive trust through clear feedback loops.
Yes. We design chatbots, copilots, and conversational UIs that feel natural and useful. This includes prompt design, response formatting, error handling, and the overall interaction pattern — whether it is a customer support bot or an internal AI assistant.
We start with the decisions users need to make, then work backwards to determine what data supports those decisions. This prevents dashboard overload and ensures every chart, metric, and visualization earns its place on screen.
Absolutely. Many AI products are evolving rapidly. We work with early-stage teams to create flexible design systems that accommodate changing models, new features, and evolving capabilities without requiring a full redesign each iteration.