# Won Agency — Full Context > Won Agency is a Dubai-based design agency with Scandinavian roots. We craft sophisticated brands, websites, and app designs for ambitious companies. "We don't design brands. We build winners." ## About Won Agency is a design studio focused on creating impactful digital experiences. We partner with ambitious companies to solve complex problems through design. Our team brings together expertise in strategy, design, and technology to deliver results that matter. Based in Dubai, UAE, with Scandinavian design roots — clean, functional, and purposeful. We're not for everyone. Just the ones who play to win. - Website: https://www.won.agency - Email: hello@won.agency - Phone: +971 588 898 049 - Instagram: https://www.instagram.com/won.agency/ - LinkedIn: https://www.linkedin.com/company/wonagency - Awwwards: https://www.awwwards.com/won/ --- ## Services ### Branding URL: https://www.won.agency/services/branding Branding is the strategic process of defining how a company is perceived — its visual identity, verbal identity, and the system that ties them together. A brand identity system includes the logo, typography, color palette, imagery style, tone of voice, and brand guidelines that govern how these elements are applied across every touchpoint. Strong branding creates instant recognition, builds trust before a single conversation, and gives companies a defensible position in crowded markets. **Key stat:** 77% of consumers make purchase decisions based on brand name alone. **Project types:** - New Brand — Full brand strategy, naming, visual identity, and guidelines for companies launching or entering a new market - Rebrand — Complete transformation with new positioning, new identity, and new system - Brand Refresh — Refining and modernizing an existing brand without losing what already works **What's included:** - Brand Strategy & Positioning - Naming & Verbal Identity - Visual Identity & Logo Systems - Brand Guidelines & Architecture - Iconography & Illustration - Print & Editorial Design - Collateral & Packaging - Wayfinding & Environmental **Process (The Won Method):** 1. Discovery (Week 1–2): Audit current brand, research market, interview stakeholders, map competitive landscape 2. Strategy (Week 2–3): Positioning, messaging framework, brand architecture, naming 3. Identity Design (Week 3–5): Logo system, color palette, typography, imagery direction, iconography 4. System Build (Week 5–6): Brand guidelines, asset library, templates 5. Launch (Week 6–7): Rollout strategy, implementation support, quality checks **FAQ:** - How long does a full branding project take? Most run 6–8 weeks. Brand refreshes: 3–4 weeks. Complete rebrand with naming: 8–10 weeks. - What's the difference between a rebrand and a brand refresh? A refresh updates the visual layer. A rebrand goes deeper: new positioning, new messaging, potentially a new name. - What's included in brand guidelines? Logo usage rules, color system (hex, RGB, CMYK), typography hierarchy, imagery direction, iconography, tone of voice, and application examples. - Do you handle naming? Yes — competitive analysis, strategic naming frameworks, trademark screening, domain availability checks, and linguistic testing. - How does the subscription model work for branding? Subscribe for ongoing brand support — new collateral, campaign assets, brand extensions. Pause or cancel anytime. - What should I look for in a branding agency? Strategic depth, not just visual talent. A good agency starts with research and positioning before opening a design tool. ### Web Design URL: https://www.won.agency/services/web-design Web design is the practice of planning, structuring, and visually designing websites to create effective digital experiences. It encompasses information architecture, visual hierarchy, responsive layout, interaction design, and conversion rate optimization (CRO). Modern web design goes beyond aesthetics — it integrates SEO, performance optimization, and accessibility standards (WCAG) to ensure sites are fast, findable, and usable by everyone. **Key stat:** 94% of first impressions are design-related — users form an opinion in 0.05 seconds. **Project types:** - New Build — Site designed around your goals, audience, and conversion drivers - Redesign — Audit what's broken, redesign what matters, ship a site that works harder - Landing Page System — Modular system of high-converting landing pages for campaigns and lead generation **What's included:** - Landing pages & microsites - Full website design - AEO & SEO Optimization - Responsive & mobile-first - Conversion optimization - AI-powered personalization - Performance & Core Web Vitals - Accessibility & WCAG compliance **Process (The Won Method):** 1. Audit & Strategy (Week 1): Analyze current site, competitors, audience behavior, define design strategy 2. Wireframes (Week 2): Structural layouts defining information hierarchy and conversion paths 3. Visual Design (Week 3–4): High-fidelity designs with typography, color, imagery, interactions 4. Prototype & Review (Week 4–5): Interactive prototypes for team review and feedback 5. Handoff & Launch (Week 5–6): Detailed specs, annotated designs, asset packages for development **FAQ:** - How long does a website redesign take? 5–8 weeks for most redesigns. Single landing page: 1–2 weeks. Complex multi-page: 8–12 weeks. - Do you build the site too? Yes — design and development under one roof means nothing gets lost in translation. - How do I know if I need a redesign? If your bounce rate is above 50%, conversion rate is below benchmarks, or your site doesn't reflect current positioning. - What platforms do you design for? Next.js, Webflow, Framer, WordPress, Shopify — recommended based on your needs, not our preferences. - How does the subscription work for web design? Continuous design support — new landing pages, A/B test variations, ongoing optimization. Pause or cancel anytime. ### UX/UI Design URL: https://www.won.agency/services/ux-ui-design UX/UI design is the discipline of shaping how people interact with digital products. UX (user experience) design focuses on research, information architecture, and interaction flows that make products intuitive and effective. UI (user interface) design translates those structures into visual systems — typography, color, spacing, components, and micro-interactions. Together, they determine whether a product feels effortless or frustrating, and whether users stay or leave. **Key stat:** Every $1 invested in UX design returns $100 — a 9,900% ROI. **Project types:** - Product Design — End-to-end design for SaaS, mobile apps, and web applications - Design System — Scalable component library with documentation, tokens, and patterns - UX Audit — Deep analysis identifying usability issues, drop-off points, and improvement opportunities **What's included:** - User research & insights - Wireframes & prototypes - Design systems & components - Usability testing & validation - Information architecture - Interaction design - Accessibility audits - Design-to-dev handoff **Process (The Won Method):** 1. Research & Discovery (Week 1–2): User interviews, competitive analysis, analytics review, stakeholder workshops 2. Information Architecture (Week 2–3): Site maps, user flows, content structure 3. Wireframing (Week 3–4): Low-fidelity layouts to test structural assumptions 4. UI Design & Systems (Week 4–6): High-fidelity screens, component libraries, interaction specs, design tokens 5. Testing & Iteration (Week 6–7): Usability testing with real users, feedback analysis, design refinement **FAQ:** - What's the difference between UX and UI design? UX is how it works (flows, logic, structure). UI is how it looks (visual layer). You need both. - Do you do user research? Yes — interviews, surveys, usability tests, and analytics reviews. Skipping research is the most expensive shortcut in product design. - How do design systems work? A library of reusable components with documented patterns and design tokens, ensuring consistency and accelerating development. - Can you work with our existing product? Yes — we start with a UX audit to identify what's working, what's not, and where the biggest opportunities are. - How long does a product design project take? UX audit: 2–3 weeks. Full product design: 6–10 weeks. Design systems: 4–6 weeks initial build. ### Marketing Design URL: https://www.won.agency/services/marketing-design Marketing design is the creation of visual assets optimized for specific channels and conversion goals — social media graphics, paid ad creative, email templates, pitch decks, and campaign collateral. Unlike brand design (which defines the system) or web design (which builds the experience), marketing design applies both to produce high-volume, channel-native content that drives measurable business outcomes. **Key stat:** 80% of consumers are more likely to engage with content that includes strong visual design. **Project types:** - Campaign Creative — Full campaign asset packages for social, ads, email, and landing pages - Content System — Templatized design systems for social, email, and ads your team can scale - Pitch Deck — Investor and sales decks that tell a compelling story and close the room **What's included:** - Social media assets & templates - Ad creative & campaigns - Email design & automation templates - Pitch decks & sales collateral - Event & conference materials - Infographics & data visualization - Video thumbnails & motion graphics - Brand content systems **Process (The Won Method):** 1. Brief & Strategy (Day 1–2): Align on campaign goals, target audience, channels, messaging 2. Concept Development (Day 3–5): Visual directions, copy frameworks, creative concepts per channel 3. Production (Day 5–8): Full asset production across all formats and sizes, platform-native 4. Delivery & Templates (Day 8–10): Final assets in every format plus editable templates **FAQ:** - What channels do you design for? Instagram, LinkedIn, Twitter/X, TikTok, Facebook, Google Ads, email, YouTube — native creative for each platform. - Can you match our existing brand? Yes — we work within your guidelines and tighten them if needed. - How fast can you turn around ad creative? Standard: 2–3 business days. Full campaign packages: 5–10 business days. - Do you write copy too? We focus on design but provide copy direction and headlines when needed. - How does the subscription work for marketing teams? Unlimited design requests prioritized and delivered on a rolling basis. Most teams get 10–15 deliverables per week. ### Web Development URL: https://www.won.agency/services/web-development Web development is the technical implementation of websites and web applications — the code that brings designs to life. Modern front-end development uses component-based frameworks like React and Next.js to build fast, accessible, and maintainable sites. It encompasses semantic HTML, responsive CSS, JavaScript interactivity, CMS integration, API development, performance optimization (Core Web Vitals), SEO implementation, and deployment infrastructure. **Key stat:** 53% of mobile visitors leave if a page takes longer than 3 seconds to load. **Project types:** - New Build — Ground-up development of marketing sites, platforms, and web apps - Migration & Rebuild — Moving from legacy tech to a modern stack without breaking what works - Performance Optimization — Audit, optimize, and refactor to hit 90+ performance scores **What's included:** - Front-end development (React, Next.js) - CMS & headless integration - Performance optimization & Core Web Vitals - API development & integrations - SEO & AEO implementation - Accessibility (WCAG 2.1 AA) - CI/CD & deployment - Analytics & tracking setup **Process (The Won Method):** 1. Technical Planning (Week 1): Stack selection, architecture decisions, hosting, integrations 2. Setup & Architecture (Week 1–2): Repository scaffolding, CI/CD, component architecture, CMS schema 3. Development Sprints (Week 2–5): Iterative builds with weekly demos and continuous design QA 4. QA & Optimization (Week 5–6): Cross-browser testing, accessibility audit, performance optimization, SEO checks 5. Deployment & Handoff (Week 6–7): Production deployment, monitoring, documentation, team walkthrough **FAQ:** - What tech stack do you use? Next.js (React) with TypeScript, Tailwind CSS, Vercel. CMS: Sanity, Contentful, Strapi. Databases: Supabase, PostgreSQL. - Can you work with our existing codebase? Yes — we start with a code audit to understand current state before making recommendations. - How do you handle design-to-development handoff? Figma designs with detailed specs. Since we design and build under one roof, what's designed is what ships. - Do you offer ongoing maintenance? Yes — through our subscription model. Bug fixes, security updates, performance improvements, new features. - How long does it take to build a website? Marketing site: 4–6 weeks. Web application: 8–12 weeks. Single landing page: 1–2 weeks. - What about SEO and performance? Every site targets 90+ Lighthouse scores. Semantic HTML, structured data, meta tags, sitemap generation, Core Web Vitals optimization. --- ## Industries ### AI URL: https://www.won.agency/industries/ai We design AI products users actually trust — dashboards, conversational UI, and data visualization built for explainability and adoption. - AI Dashboard Design - Conversational UI - Data Visualization - Onboarding & Education - Design Systems - Prompt Interface Design ### SaaS URL: https://www.won.agency/industries/saas We design SaaS products that turn free trials into paying customers — onboarding flows, dashboards, and design systems built for growth. - Product UI/UX Design - Landing Page Design - Onboarding Flow Design - Design Systems - Dashboard Design - Branding & Identity ### Fintech URL: https://www.won.agency/industries/fintech We design fintech products that earn trust and drive adoption — banking apps, payment flows, and financial dashboards built for compliance. - Mobile Banking UX - Payment Flow Design - Dashboard & Analytics - Onboarding Optimization - Design Systems - Compliance-Ready Interfaces ### Web3 URL: https://www.won.agency/industries/web3 We design Web3 products mainstream users actually understand — wallets, DeFi platforms, and dApps with UX that drives adoption. - Wallet & dApp Design - Token Dashboard UI - DeFi Platform Design - NFT Marketplace UX - Onboarding for Crypto - Design Systems ### MedTech URL: https://www.won.agency/industries/medtech We design MedTech products where usability impacts patient outcomes — HIPAA-compliant portals, telehealth, and clinical dashboards. - Patient Portal Design - Clinical Dashboard UX - Telehealth Platforms - Medical Device Interfaces - HIPAA-Compliant Design - Accessibility & WCAG ### Real Estate URL: https://www.won.agency/industries/real-estate We design real estate platforms and developer brands that convert — property portals, virtual tour UX, and premium branding. - Property Portal Design - Developer Branding - Virtual Tour Interfaces - CRM & Lead Management UX - Marketing Collateral - Website Design & Development ### Venture Capital URL: https://www.won.agency/industries/venture-capital We partner with VC firms to deliver branding, product design, and pitch decks across their portfolio — from pre-seed to Series B. - Portfolio Company Branding - Product Design Sprints - Pitch Deck Design - Website Design & Development - Design Systems - Due Diligence Design Audits --- ## Pricing ### Standard Subscription - AED 9,557/month (~$2,597/month) - Junior Designer - 48-hour delivery - Unlimited requests & revisions - Dedicated Trello Board - Webflow Development ### Pro Subscription (Most Popular) - AED 21,657/month (~$5,897/month) - Senior Designer - 48-hour delivery - Unlimited requests & revisions - Dedicated Trello Board - Webflow Development ### Project-Based - From AED 35,997 (~$9,797) - 4-8 week timeline - Customized scope - Specialized team - 3 rounds of revisions All subscription plans include a 7-day free trial. No minimum commitment. Pause or cancel anytime. --- ## Insights URL: https://www.won.agency/insights Won Agency publishes design thinking, creative perspectives, and industry analysis through our Insights blog. Topics include brand strategy, UX/UI design, design systems, web development, and trends across our core industries (AI, SaaS, Fintech, Web3, MedTech, Real Estate, Venture Capital). All posts are written by the Won Agency team and managed via Sanity CMS. --- ## Case Studies ### ApprovalBase — Spend with Control URL: https://www.won.agency/work/approvalbase - Industry: Fintech / AI - Services: UI/UX Design, Prototyping, Design System, User Research - Timeline: Jan 2025 - Apr 2025 - Challenge: The existing app had a 32% drop-off rate during onboarding. Users found the interface confusing, and key features were buried under layers of navigation. - Approach: Conducted 40+ user interviews, reduced navigation depth from 5 levels to 2, built a comprehensive design system across 120+ screens. - Results: 68% increase in user engagement, 45% reduction in onboarding drop-off, 4.8-star App Store rating, 2x faster task completion. - Testimonial: "Won Agency transformed our app into something our users genuinely love. The engagement numbers speak for themselves." — Sarah Chen, CPO, Acme Finance ### Dubai.new — Your Guide to Dubai URL: https://www.won.agency/work/dubai-new - Industry: Real Estate / Business Services - Services: UI/UX Design, Prototyping, Design System, User Research - Focus: Complete redesign of a business setup platform, improving usability and increasing user engagement. ### Jefa — Neobank for Latina Women URL: https://www.won.agency/work/jefa - Industry: Fintech - Services: Branding, UX/UI Design, Mobile App Design - Results: Grew downloads from 2,000 to nearly 100,000 - Testimonial: "After working with Won Agency, our mobile application downloads skyrocketed from 2,000 to almost 100,000." — Emma Sanchez Andrade Smith, CEO at Jefa ### Additional Client Work - Peopl — HR Tech platform design - RadiatingHope — Nonprofit charity branding and web design - Atanis — Biotech branding and website - Pathwise — EdTech branding and platform design - EB1 — Web3 crypto-to-FIAT platform design - Panelista — SaaS customer research platform design - Synaps DX — Biotech intelligence platform design --- ## Notable Clients NEOM, Lamborghini, Aston Martin, Porsche, SAP, Blackcart --- ## Testimonials "Thanks to Won Agency, our company identity was rebranded, and we now have a new website with backend integration for our software. It's visually stunning, easy to navigate, and optimized for all devices." — Daniel Grette, CEO at OOAK Relations "Won Agency developed an intuitive, user-friendly, and visually appealing website. They demonstrated their technical expertise by creating a well-designed and responsive site." — Bardia Namin, Founder at Generate "Won Agency delivered a sleek, modern, and highly functional website. Their attention to detail and understanding of our brand needs resulted in a seamless user experience." — Nick Giorgetti, Managing Partner at 2.0 Concepts "After working with Won Agency, our mobile application downloads skyrocketed from 2,000 to almost 100,000." — Emma Sanchez Andrade Smith, CEO at Jefa --- ## How We Work 1. Subscribe — Choose a plan that fits your needs 2. Submit requests — Add design requests to your dedicated Trello board 3. Receive designs — Get polished work delivered within 48 hours --- ## Site Pages - [Homepage](https://www.won.agency): Agency overview and value proposition - [Work](https://www.won.agency/work): Portfolio of selected projects and case studies - [Services](https://www.won.agency/services): Full list of design and development services - [Branding](https://www.won.agency/services/branding) - [Web Design](https://www.won.agency/services/web-design) - [UX/UI Design](https://www.won.agency/services/ux-ui-design) - [Marketing Design](https://www.won.agency/services/marketing-design) - [Web Development](https://www.won.agency/services/web-development) - [Industries](https://www.won.agency/industries): Sectors we specialize in - [AI](https://www.won.agency/industries/ai) - [SaaS](https://www.won.agency/industries/saas) - [Fintech](https://www.won.agency/industries/fintech) - [Web3](https://www.won.agency/industries/web3) - [MedTech](https://www.won.agency/industries/medtech) - [Real Estate](https://www.won.agency/industries/real-estate) - [Venture Capital](https://www.won.agency/industries/venture-capital) - [About](https://www.won.agency/about): Agency background and team - [Contact](https://www.won.agency/contact): Inquiry form and contact details - [Privacy Policy](https://www.won.agency/privacy) - [Terms of Use](https://www.won.agency/terms)